Optimizing Pricing Strategies for Enhanced Product Margins

Ofori seeks to enhance its pricing strategies to maximize product margins while aligning with its long-term growth strategy in both wholesale and direct-to-consumer markets. The project involves analyzing the Cost of Goods Sold (COGS) to ensure that pricing structures are optimized for profitability. Learners will apply their knowledge of financial analysis and strategic pricing to evaluate current pricing models and propose adjustments. The project aims to provide insights into how pricing can be leveraged to support Ofori's growth objectives. By focusing on both wholesale and retail pricing, learners will gain a comprehensive understanding of market dynamics and pricing strategies. This project offers a practical application of classroom concepts in a real-world business context.

Summit Speaker and VIP Page Development

Ofori is hosting a summit featuring a series of 21 speaker interviews and requires additional web pages to enhance the existing website. The goal is to create an engaging opt-in page for the summit, along with individual speaker pages that highlight each speaker's profile and interview details. Additionally, VIP pages need to be developed to provide exclusive content and access for premium attendees. This project offers learners the opportunity to apply their web development and design skills, focusing on user experience and interface design. The project will involve creating visually appealing and functional pages that align with the existing website's design and branding, ensuring a seamless user experience for summit participants.

Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Packaging Design and Copywriting for Consumer Engagement

The project aims to develop cohesive primary and secondary packaging for Ofori's product line, ensuring that both packaging types work harmoniously to communicate the product's features, benefits, claims, and application techniques effectively. The challenge is to create packaging that not only attracts consumers but also provides a seamless experience both in-store and at home. This involves crafting consumer-facing romance copy that acts as a silent salesperson, enhancing the product's appeal at the point of sale. The project will require learners to apply their knowledge of design principles, marketing strategies, and consumer psychology to create packaging that stands out on the shelves and resonates with the target audience. The goal is to deliver a packaging solution that is both visually appealing and informative, ultimately driving consumer engagement and satisfaction.